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Shop Hours
Tue - Fri: 7:00 am - 6:00 pm
Sat: 9:00 am - 4:00 pm

Bakery Case

Bakery Case

Our case is stocked each morning with an array of sweet treats including but not limited to, cupcakes, scones, muffins & brownies.

Frozen Treats

Frozen Treats

We have 8 flavors of hand-dipped ice cream served with a bowl or cone. We can create a variety of milkshakes, coffee-shakes or sundaes.

Specialty Drinks

Specialty Drinks

We stock over 40 Torani flavors to personalize all of our drinks. We serve lattes, cappucinos, ice coffee, ice tea, & Italian sodas.

Something Sweet Merchandise


Need a gift? We carry t-shirts, coffee mugs, greeting cards, gift bags & plenty more.

Wow - the best cupcakes and brownies I have ever tasted. And believe me - I've tasted many.

- Lesa Lung

My granddaughter and I LOVE to go to Something Sweet! The cupcakes are good and the shop is always decorated so cute!

- Tammy Moffitt

She does amazing cakes for all occasions and has some of the best sweets for an afternoon snack!

- Kayla Coggin

Love this place. So lucky we have it here in Paragould!!

- Jennifer Shields McCord



About Us

Something Sweet opened in the Historic Downtown Paragould in December 2011 as Paragould's first sweet shop with a focus on cupcakes and custom decorated occasion cakes. Each cake is decorated by Tracy with the customer in mind. She started decorating cakes for her own children in 1992. Then one day while in a military exchange overseas, she was looking at cake decorating supplies and someone asked her if she was a cake decorator. She looked at them and thought for a moment, then replied "Yes, yes I am" and so her cake decorating career took off. Tracy started making cakes for the other children on base and for various military functions. Being overseas, there really wasn't a place to take classes so everything she did was by trial and error. She started out making simple sheet cakes and character pan cakes; now she makes elaborate tiered wedding cakes. After her husband retired from the military, Tracy and her family came back home to Paragould, and saw her dream of having her own shop come to life.

Tracy believes that a cake must look as good as it tastes and taste as good as it looks. All of our baking and decorating is done on site within 24 hours of pick-up/delivery time to ensure freshness and leave a lasting impression for you and your guests.

Something Sweet also offers premium coffee drinks, lattes and cappuccinos, made to your tastes with over 40 different Torani flavors. At Something Sweet you will find an inviting shop atmosphere that’s perfect for sitting, relaxing or enjoying a visit with a friend. When stopping by, you can also find a variety of other sweet treats such as brownies, scones, cookies and more. Check out their retail section for the perfect gift or pick up a gift certificate for that special person.

At Something Sweet, you're not just treated as a customer, but as a friend. We want your experience to be a memorable one. Our friendly staff is here to help you with ordering, making that perfect coffee or carrying your purchases out to your vehicle. Cupcakes are happiness and we want our customers happy too.

It's a Sweet Thing!


Premiere Award Winner

- Best Custom Cakes 2013 - 2016

- Best Bakery/Sweet Treats 2014 & 2016

Taste of the Ridge

- Best Dessert 2016

Main Street Arkansas

- Outstanding Main Street Merchant 2014


1. Why are y’all not open on Sundays and Mondays?

Sunday is our day for God, family, and rest. Even though we are closed on Mondays, we are busy working. We need that one day for paperwork, ordering, restocking, and cleaning.

2. How long have you been open?

We opened December 6, 2011.

3. What forms of payment do you accept?

We take cash, of course, checks, and credit/debit cards. We are now accepting American Express, though only on purchases of $20 or more due to their processing fees.

4. Do y’all decorate cakes?

Yes, we decorate custom cakes for any occasion.

5. Y’all should be on Cupcake Wars!!

We get told this everyday by at least one person. However, we have no desire to be on the show. Their judges are mean!

6. Why can’t I get a cake the same day?

We specialize in fresh baked cakes. Nothing is frozen. We cannot just pull a cake out and slap some icing on it.

7. May I place a pre-order?

Please!! We love pre-orders. We ask for a 48 hours’ notice for both cupcakes and dessert cakes. We book about 6 weeks out for custom designed cakes.
Please understand if we are booked, then we cannot just fit in one more.

8. Do you deliver or ship?

Not at this time except for weddings or large corporate events.

9. Do you discount for bulk?

There is a small discount between 1, 6, and 12 but once you buy a dozen the price is the same. It takes the same amount of ingredients and care to make 1 or 100.

10. What about special dietary needs?

Because we are a small bakery and bake everything fresh, we cannot accommodate every special dietary need. We currently offer gluten-free by special order only. Please call at least 24-hours in advance.

11. How should I store my baked goods?

We bake fresh and hope that you enjoy your treat the same day as purchased.
If you must store them, we recommend at room temperature in an airtight container such as a Rubbermaid or Tupperware, away from heat or a sunny window.

12. Why do y’all run out of baked goods?

We are a small bakery specializing in fresh baked desserts. We do not mass produce and have an endless supply “in the back.”
We do not freeze or store extras. We do bake continuously throughout the day and try to keep the case full.

13. Do you offer apprenticeship?

Even though I would love to teach everyone the art of baking and decorating our kitchen just isn’t large enough.

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